The Skeptic’s Guide to Tesla’s Solar Roof

Sonder Agency

by Stephen Lacey, Shayle KannOctober 31, 2016 Back in August, Elon Musk broke into SolarCity's earnings call to make a surprise announcement: Tesla and SolarCity were designing a building-integrated solar product. "It's a solar roof as opposed to a module on a roof," said Musk. Just a few weeks earlier, Tesla went public with its… Read more

Elon Musk Unveiled A Solar Roof and Didn’t Address Any Pressing Questions

Sonder Agency

For a launch event that was teased for a month, first slated for San Francisco, then moved to Universal Studios, Los Angeles, on a Friday night before Halloween weekend, Elon Musk's solar roof pitch ended in a flash with no hard questions answered. Yes, the solar shingles look pretty. They come dressed up as French… Read more

Sample Post

Sonder Agency

Eloquent and fast-paced, The Abstract Wild takes a long view to ask whether ecosystem management isn’t “a bit of a sham” and the control of grizzlies and wolves “at best a travesty.” Next, the author might bring his readers up-close for a look at pelicans, mountain lions, or Shamu the whale. Eloquent and fast-paced, The… Read more